Marketing with Rhetorical Strategies
Rhetoric is used for many different purposes from informing to persuading to teaching. Aristotle claims there are three different genres of rhetoric. Judicial rhetoric examines the justice or injustice of a certain act and is most equated with lawyers in court. Epideictic rhetoric is a speech or writing that praises or blames, and this is usually practiced at a funeral or graduation. Lastly, there is deliberative rhetoric that persuades an audience to take a certain course of action. Marketing would be considered deliberative rhetoric because organizations use marketing to try to convince their audiences to take action, whether that be to buy a product, donate money, or sign up for their services.
Professional writers can help organizations figure out how to effectively reach their clients, and the following documents in this section are examples of works that use different strategies and mediums to help market organizations and achieve the intended outcome. For example, the Digital Design Report was compiled to provide effective multimedia design strategies for the marketing company I was working for and to show how presentation affects what action the audience takes. The PR Proposal targets multiple audiences and proposes rhetorical strategies for marketing to each audience. The Press Release examines the best ways to relay and distribute a message to the intended audience, and the social media for the Writing Center practices best marketing techniques to convince students to take advantage of the Writing Center and its services.