Persuading with Visual Design
The scope of rhetoric goes beyond written and verbal communication to include visual communication. Design is an crucial part of any document because it helps to establish what information is important, and design is a key part of organizing information so that the audience has a clear understanding of the message that is being conveyed. Color choice, contrast, alignment, images, and repetition if used correctly can have a powerful and motivating effect on the audience. Therefore, this section showcases the importance of delivery, the last of the five canons of rhetoric.
The documents I showcase in this section show a variety of my design skills. The rack card represents my skill of organizing and designing information and text in a smaller amount of space while not overwhelming the audience with too much content. The Highway 64 website explains the knowledge I have gained about displaying content on a website, and this website, along with the video, shows that I understand how to display information not only in print, but also on a screen.